Stop focusing on just writing SEO content…
“Create Compelling Content That Makes Your Readers Ask for More!”
Only send your customers engaging copies which sells!
Are you hiring a digital marketing agency to drive traffic to your website and not seeing an increase in sales?
If you’ve been wondering where you’ve gone “wrong” with your digital marketing efforts, let me tell you first that…
It’s Not Your Fault…
You’ve been told that traffic generation is the most important element in internet marketing. More important than your web design, your brand or your services.
But no one has told you that it’s not about the number of visitors who land on your website, rather it’s the number that converts.
Think about this, would you rather have over 110,000 web visitors per month and have zero sales, or have 164 unique visitors with a 10% closing rate?
I hope you chose the second option. Because that gives you about 16 new customers every month.
If you desire a higher closing rate and getting more customers, let me introduce you to…
Direct Response Copywriting
Direct response copywriting. Basically it means that when a reader or yourself reads a content (or what we copywriters call copy,) there is a response we can measure at the end of the copy.
And let me add that having zero sales, contact or emails is also a response.
Yup, that’s zero response.
“Wait a minute, does that mean my existing copy is also direct response?”
To a certain extent, yes. But the key factor we’re looking at is this, is there a call to action at the end of your copy?
Naturally we don’t just want a zero response copy on our website. We want results and that’s where direct response copywriters like myself come into the picture.
You see, there are many different types of copywriting services available.
And every single one of them requires a slightly different approach and skill set. In fact, SEO copywriting is one key subset of the copywriting business.
But if you want results you can measure, track and improve on, you want a direct response copywriter.
We Specialize in Conversion for Results-Oriented Businesses
And with every copywriting business, I have my own fields of specialty as well.
I’ll be frank upfront about my skillset and rates. If you’re looking for the very best in the field, I may not be your copywriter.
If you want an affordable copywriter who can give you satisfactory results and more, then I’m your guy. Take a look at some of my direct mailers portfolio.
What’s it Like Engaging Me as a Copywriter
- Naturally the first step is for me to learn more about your business, services and products. If the copy you need is something I’m not familiar with, I will need to have a sample product to learn more about it.
- Once we have reach an agreement on the copywriting services you need, I’ll begin conducting research on your niche and industry. This typically takes a round 7 days for me to brainstorm and find unique angles to promote your business. (In emergency cases, I can reduce this phase to 3 days)
- Here is where it gets interesting, I’ll start drafting out your copy. The raw draft will take around 2-3 days to complete.
- A common writing approach is to write fast and edit slow. Likewise, I’ll usually let the copy rest for a day or two before revising the copy. This allows me to look at it from a completely different perspective.
- Once I’ve revise the entire copy, I’ll send it out to you by email for you to vet through and pass me comments. I’ll revise the copy till you’re satisfied and it meets direct response requirements. You can then use it and we’ll measure the response.
Depending on the package you choose, I’ll usually throw in another 2 similar copies with a distinct difference in each version. This is for testing purposes and in creating a control copy.
Want to get started with a copywriting project? Request for a copywriting session right now.
Which Copywriting Service do you Require?
At this point, I’m focusing my efforts on 3 main areas of writing. They include
- Direct Mailers
- Landing Pages
- Sales Letters
While I’m familiar with the other forms of writing, I specialize more on these three areas. Mainly because of my content marketing and website building background. (I do a number of internet marketing and website project, though they’re much fewer now.)
One thing I believe strongly about being a copywriter and internet marketer for around 3 years now, is that no one person can be 100% effective.
There’s something about ongoing education and a need to always improve yourself.
I’m a member in a number of copywriters forums and membership sites to learn even more ways to improve my skills. This is to give my customers the assurance that I’m keeping myself updated with the latest changes and strategies in the industry.
Unsurprisingly, content marketing has a natural relationship with direct response copywriting and the direct response marketing industry in general. (I’ve also recently started my own direct response marketing agency.)
As you read more about direct response and find yourself in need of a dedicated copywriter to help your business increase conversion and sales, I do hope to be that copywriter.
Let me just add that I’m a licensed Neuro-Linguistic Programming practitioner, which means I understand the elements of hypnotic writing… Just saying.
Let’s learn more about each other business and we can see how copywriting can help grow your business.
Here’s to your business success,
Direct Response Copywriter
P.S. It’s not so much about what you say, but how you say it. And with direct response copywriting, my job is to help you get conversions for every letter you mail out, or from the traffic you drive to your website. Contact me to learn how I can help your business’s conversion today.