Imagine if there was a day where you need a specialized writing services for your website. You think to yourself of what is the best way to get quality content written fast and the natural answer is to go to Google.
As you type content writing services in Singapore, you notice a number of results on the search engine and you think to yourself what makes the difference between these websites and yours. And in many cases, the answer lies in having a SEO specialist to help your website rank well.
Because as the market becomes more and more reliant on technology, the internet and getting your online presence found will become an increasingly important factor as you’ll discover.
Finding a SEO Specialist
Credibility is the new critical element of any online presence and the fact that having your search engine position secured on the first page of the search engines can only mean better brand awareness and conversion for your website.
The fact remains that these days, customers want information fast and will not venture beyond the 2nd or 3rd page for their queries.
Understanding simple on-page SEO elements can mean the difference between getting that coveted 1st page ranking for your web page, pushing your brand out and getting your customer’s attention or never having a single visitor.
The SEO Expert’s Role and Responsibilities
Getting a 1st page ranking today is much more difficult as the competition increases with more people getting on the internet as a marketing platform.
In-depth market research and knowledge of the industry is necessary to pick out critical customers’ behaviour and target the relevant keywords associated.
Keyword placement and keyword density are another important elements contributing to achieving your desired results, not to forget LSI or latent semantic indexing.
A SEO specialist understands all these difficult requirements and will never rush the keyword research process, going through at least 3 rounds of research before coming out with a suitable list for you to work with.
Hiring Your Web Developers as a SEO Specialist
Naturally in an ideal world, we would like to get the best of all worlds where SEO combines the entire website creation process right down to the real content creation. A process we call SEO Copywriting. It’s where you have a copywriter who understands both the persuasive elements of writing and the technical aspects of the search engines to direct your website’s content direction.
However, there aren’t too many companies that offer this service. (Other than yours truly)
Instead, if you’re going with a regular web development company, they may choose to use some of the more common approaches to building your SEO-friendly website. Here’s a quick overview of the approach you can expect:
- Built the site then optimize the pages for the search engine
- Get a list of optimized keywords and build pages around these keywords
- Prepare your site structure and keywords and build the site around them keeping your target audience in mind
Naturally the more ready you are, the better your results.
Many web designers or developers adopt SEO services as a part of their overall package without understanding that it takes experience and ability to acquire new traffic from approved SEO practices.
Quality of SEO Services Today
Unsurprisingly, with many web developers claiming to be able to join SEO in their list of services, the quality of service being provided in the field today has diminish over time.
If your interest is to improve your internet presence and be seen as an expert in your industry, this is an important step to increasing your online reach. Attend relevant internet marketing workshops to get enough knowledge to outsource or conduct the strategies yourself.
Once you have the basic information and knowledge, you’ll be able to tell apart good services from the bad.
SEO or Content Marketing
Remember that at the end of the day, you want to make sure that your website brings in new traffic and conversion for your business unless it is meant to be a social site. SEO is and will always be a strategy to drive traffic to your website.
But remember that once your visitor lands on your webpage, you now have an opportunity to convert them into a life long customer. Learn the dynamics to offer high quality articles for your readers and you’ll be amazed at the long-term results.
Your SEO specialist or provider should be equipped with marketing knowledge to manage your online marketing campaigns.
The company should be able to help you recognize your USP and fully use it in your branding message to effectively market to your potential customers.
SEO services is more than just having your 1st page ranking, it is all about getting the right traffic that will lead to more sales or business for you.